Imagine stepping into an elevator with a potential investor, partner, or customer. You have just 30 seconds to capture their attention, spark their interest, and leave them wanting more. This is the essence of an elevator pitch—a concise, compelling introduction to your brand that can open doors and create opportunities.
The Global Products Expo, set to take place from June 26–28, 2025, at the New Jersey Expo Center, is your stage to shine. With industries like smoke, vape, CBD, cannabis, food, and beverages taking center stage, the competition will be fierce. But with a well-crafted elevator pitch, you can stand out, engage your audience, and make a lasting impression.
In this guide, we’ll explore how to master the elevator pitch and introduce your brand in 30 seconds or less.
1. Start with a Hook
Your opening line should grab attention and spark curiosity:
- Ask a Question: “Did you know that 70% of consumers are looking for healthier snack options?”
- State a Problem: “Businesses are losing thousands of dollars every year due to inefficient supply chains.”
- Share a Statistic: “Our product has helped over 10,000 customers reduce their energy costs by 20%.”
Pro Tip: Tailor your hook to your audience’s interests and pain points.
2. Introduce Your Brand
Clearly and concisely explain who you are and what you do:
- Brand Name: “We’re GreenBite, a leading provider of plant-based snacks.”
- Mission: “Our mission is to make healthy eating convenient and delicious.”
- Unique Selling Proposition (USP): “Unlike other snacks, ours are made with 100% organic ingredients and zero artificial additives.”
3. Highlight the Benefits
Focus on the value your brand provides:
- Solve a Problem: “We help busy professionals stay energized with nutritious, on-the-go snacks.”
- Showcase Results: “Our customers report increased energy levels and improved focus within just one week.”
- Differentiate: “Our unique packaging keeps snacks fresh longer, reducing waste and saving money.”
4. Include a Call-to-Action
End with a clear next step:
- Invite Engagement: “I’d love to show you a sample—can we schedule a quick demo?”
- Request a Meeting: “Let’s set up a time to discuss how we can help your business.”
- Offer a Resource: “Visit our booth to pick up a free guide on healthy snacking.”
5. Practice and Refine
A great elevator pitch takes practice:
- Rehearse: Practice your pitch until it feels natural and confident.
- Seek Feedback: Share your pitch with colleagues or mentors and refine based on their input.
- Adapt: Tailor your pitch to different audiences and situations.
6. Examples of Effective Elevator Pitches
Here are a few examples to inspire your own:
Example 1: Tech Startup
“Did you know that 80% of small businesses struggle with inventory management? At StockSmart, we’ve developed an AI-powered platform that automates inventory tracking, saving businesses time and money. Our solution has already helped over 500 companies reduce costs by 30%. I’d love to show you a quick demo—can we schedule a call?”
Example 2: Food Brand
“Busy professionals often skip meals, leading to low energy and poor focus. At GreenBite, we make healthy eating easy with our line of plant-based snacks. Made with 100% organic ingredients, our snacks are not only nutritious but also delicious. Visit our booth to try a sample and see why thousands of customers love GreenBite.”
Example 3: Wellness Product
“Stress is a major issue for 75% of adults, impacting both health and productivity. At ZenSip, we’ve created a line of adaptogen-infused teas that help reduce stress and boost energy naturally. Our teas are already a hit with over 10,000 customers. I’d love to send you a sample—can I get your email?”
7. Your Elevator Pitch Starts Here
The Global Products Expo is your opportunity to showcase your brand and master the art of the elevator pitch. By following these strategies, you can create a pitch that captivates, connects, and converts.
Ready to elevate your pitch game? Register now for the Global Products Expo and start crafting a pitch that captivates and inspires. Don’t miss out on this incredible opportunity to connect, engage, and grow.
By following these strategies, you’ll ensure your elevator pitch stands out in the crowded expo landscape. See you at the New Jersey Expo Center, where your pitch will take center stage!
