Branded merch is back—and it’s smarter, more stylish, and more strategic than ever. At events like the Global Products Expo, happening June 26–28, 2025, at the New Jersey Expo Center, branded giveaways are no longer just freebies. They’re tools for storytelling, brand recall, and consumer connection. When done right, branded merch can spark conversations, increase booth traffic, and leave a lasting impression long after the expo floor closes.
But with so many brands competing for attention (and tote bag space), how do you ensure your merch stands out?
Let’s break down how to do branded merch right—from ideation to execution.
Why Branded Merch Still Works in 2025
Despite the rise of digital marketing, physical branded items offer something unique: tactile brand memory. The right piece of swag can:
- 🔹 Create long-term recall (people keep useful merch)
- 🔹 Turn your logo into a conversation starter
- 🔹 Increase social media shares, especially if the item is photo-worthy
- 🔹 Serve as mobile advertising when worn or used in public
- 🔹 Reinforce brand values (especially if it’s sustainable or functional)
In a high-energy space like the Global Products Expo, branded merch acts as both takeaway and talking point—essential for brands that want to cut through the noise.
The New Rules of Branded Merch in 2025
1. Be Useful
If your item doesn’t solve a real problem or add value, it’s going in the trash. Think about everyday carry (EDC) items your audience will actually use:
- Reusable utensils
- Travel-size tech gadgets
- Notebooks with QR codes
- Branded phone stands or chargers
2. Sustainability Isn’t Optional
Sustainable branded merch isn’t a trend—it’s an expectation. Eco-conscious buyers, especially in the food, health, and lifestyle sectors, actively seek out brands with values that align.
Smart options include:
- Bamboo utensils
- Organic cotton totes
- Recycled-paper notebooks
- Seed paper business cards
If it’s compostable, recyclable, or reusable—highlight it in your booth signage.
3. Tell a Story
Your merch is an extension of your brand narrative. Whether you’re a heritage brand or a future-forward startup, let your items speak for you.
Ask:
- Does this merch reflect our product purpose or customer lifestyle?
- Can it be tied into our campaign theme or booth design?
- Will people remember why they got it?
For example, a spice brand might give away mini seasoning kits labeled “Sneak Preview of Your Next Favorite Dish.” A plant-based company could hand out grow-your-own herb kits.
List of Branded Merch That Works in 2025
| Category | Merch Idea | Why It Works |
| Tech | NFC-enabled business cards | Eco-friendly and interactive |
| Food & Bev | Custom snack kits | On-brand, tasty, memorable |
| Sustainability | Recycled water bottles | Useful and eco-conscious |
| Wellness | Branded blue light glasses | Practical for digital lifestyles |
| DIY | Mini build-your-own kits | Encourages hands-on engagement |
| Fashion | Embroidered hats/totes | Stylish and wearable advertising |
| Interactive | QR-code keychains | Drive digital engagement post-show |
Pro Tips for Merch Distribution at the Expo
- Don’t just display—demo: Let visitors interact with your merch or “earn” it through a fun activation.
- Use QR codes to extend the journey: Attach a scannable link to a landing page, survey, or exclusive offer.
- Create tiered merch options: Offer smaller items for casual visitors and premium pieces for prospects or partners.
- Incentivize UGC: Encourage attendees to post photos with your merch for a giveaway or shoutout.
Merch as Strategy: Not Just Swag, but ROI
Great branded merch supports your larger trade show goals:
- Lead generation: Collect contact info in exchange for a premium item
- Product awareness: Use merch to hint at or preview upcoming releases
- Social buzz: Create a “must-get” item that attendees talk about online
When aligned with your goals, your merch doesn’t just promote your brand—it amplifies it.
Final Thoughts
At the Global Products Expo 2025, your booth is your stage—and branded merch is one of your most powerful props. Whether you’re launching a new product, reinforcing a legacy brand, or just trying to grab attention in a crowded hall, thoughtful giveaways can be your most memorable move.
Make it useful. Make it meaningful. Make it unforgettable.
