The Global Products Expo, set to take place from June 26–28, 2025, at the New Jersey Expo Center, promises to be a groundbreaking event where brands use every sense to connect with attendees — especially through the rising power of scent branding.
As competition heats up on the expo floor, sensory marketing has become one of the most effective ways to stand out. By tapping into scent, taste, and touch, brands can create memorable, emotional experiences that leave lasting impressions far beyond a handshake or brochure.
What Is Scent Branding?
Scent branding is the strategic use of fragrances to evoke emotions, strengthen brand identity, and influence consumer behavior. It’s based on the science that our sense of smell is closely tied to memory and emotion, making it a powerful marketing tool.
In a crowded trade show environment, a signature scent can:
- Draw visitors to a booth instinctively
- Build a unique, recognizable brand atmosphere
- Increase time spent at the booth
- Create stronger emotional connections with potential customers
At The Global Products Expo, expect to encounter brands using subtle but impactful scents to guide attendee behavior and enhance their brand storytelling.
Why Multisensory Marketing Works
1. Enhanced Emotional Engagement
When brands engage multiple senses simultaneously — sight, sound, smell, taste, and touch — they create deeper emotional connections. Visitors remember experiences that feel rich and complete.
2. Higher Brand Recall
Studies show that people can recall smells with 65% accuracy after a year, compared to only 50% for visuals after three months. A carefully chosen scent at your booth can make your brand unforgettable.
3. Stronger Purchasing Intent
Sensory cues like fragrance and tactile experiences have been proven to boost mood and buying confidence, leading to higher conversion rates on the expo floor.
How to Use Sensory Branding at The Global Products Expo 2025
Scent
- Infuse your booth with a custom scent that aligns with your brand personality — think fresh citrus for vitality, vanilla for warmth, or green tea for calm.
- Use diffusers strategically to create a welcoming “invisible” presence.
Taste
- Offer small bites, beverage samples, or edible giveaways.
- Align flavors with your brand image — artisanal, global fusion, organic, luxury.
Touch
- Use textured materials in booth design: soft textiles, natural woods, smooth metals.
- Offer hands-on product experiences where attendees can feel the quality themselves.
Real-World Examples
At previous expos, successful brands have:
- Created “scent zones” that subtly pulled visitors in without overwhelming them
- Paired food samples with fragrance to tell a richer flavor story
- Designed booths where every texture, from tablecloths to packaging, aligned with the sensory message
These brands saw longer booth visits, higher lead captures, and stronger post-event sales growth.
Final Thoughts: Craft an Experience, Not Just a Booth
In 2025 and beyond, trade shows won’t just be about showing products — they’ll be about crafting experiences. Sensory marketing, especially scent branding, will play a key role in how brands open doors and create opportunities.
If you want to captivate your audience, build emotional loyalty, and drive real results, embrace the science of sensory marketing at The Global Products Expo, June 26–28, 2025, at the New Jersey Expo Center.
Smell the success. Taste the opportunity. Feel the future.
