As the food and beverage industry becomes increasingly global, navigating cross-border regulations and food safety standards has become a vital skill—especially for international exhibitors preparing for major events like the Global Products Expo, scheduled for June 26–28, 2025, at the New Jersey Expo Center.
Whether you’re an emerging brand looking to break into the U.S. market or a seasoned exporter introducing new product lines, understanding food safety standards and compliance protocols can make or break your trade show success.
In this guide, we’ll explore key regulatory considerations, the importance of international food compliance, and how exhibitors can effectively prepare to showcase their products in a globally regulated environment.
Why Food Safety Standards Matter at Trade Shows
Trade shows are not just about flashy booths and samples—they’re about business, trust, and legal readiness. Bringing food or beverage products across borders requires rigorous adherence to global compliance, including:
- U.S. FDA regulations
- Labeling requirements
- Ingredient approvals
- Import documentation
- Health and safety protocols
Failing to comply not only puts your brand at legal risk—it can also damage your reputation with buyers, partners, and regulators.
Know Before You Show: U.S. Regulations at a Glance
If you’re planning to exhibit in the United States, here are a few essential regulatory bodies and rules to consider:
1. Food and Drug Administration (FDA)
The FDA oversees the safety of food products entering the U.S. market. You must register your facility with the FDA and comply with the Food Safety Modernization Act (FSMA).
2. Labeling Requirements
Make sure your product labels include:
- Ingredient lists
- Nutrition facts
- Allergen statements
- Country of origin
Incorrect or missing labels can lead to product seizure at ports.
3. Customs and Border Protection (CBP)
All imported products must clear customs with the right paperwork, including a bill of lading, commercial invoice, and prior notice to the FDA.
Global Food Safety Standards You Should Understand
For international exhibitors, these are some of the global benchmarks to be aware of:
- Codex Alimentarius: International food standards developed by FAO/WHO
- HACCP (Hazard Analysis and Critical Control Points): A food safety system recognized globally
- ISO 22000: Food safety management system that can help build credibility
Even if you’re not exporting directly, many buyers at the Global Products Expo will look for these standards when selecting partners or sourcing products.
Practical Tips for International Exhibitors
✅ Conduct a Regulatory Audit
Hire or consult with a compliance expert to assess your readiness to exhibit and sell in a new market. Identify gaps in documentation, labeling, or ingredient approval.
✅ Prepare Documentation in Advance
Secure certificates of analysis, product specifications, and all required import documents before shipping your samples.
✅ Translate and Localize
If your labels or marketing materials are in another language, make sure they’re translated accurately to meet U.S. market expectations.
✅ Stay Updated
Food regulations evolve. Subscribe to regulatory updates from the FDA and USDA to stay ahead of changes that may affect your product or category.
Real-World Example: A Success Story
A European snack company exhibiting at last year’s Global Products Expo credits their success to early compliance planning. By aligning their packaging with U.S. standards and obtaining FDA registration in advance, they avoided delays and impressed U.S. retailers who were ready to place orders on the spot.
The takeaway? Preparation opens doors and creates opportunities.
Turning Compliance Into Competitive Advantage
Buyers today are more informed than ever. They want to work with brands that take safety, ethics, and compliance seriously. Being proactive about food safety standards doesn’t just protect your business—it strengthens your brand.
By showing up at the Global Products Expo with your regulatory house in order, you signal to attendees that you’re a trustworthy partner with long-term potential.
Final Thoughts
Navigating food safety standards across borders may seem complex, but with the right strategy and guidance, you can make a lasting impact at global trade events. Preparation, transparency, and compliance are key pillars for building trust and growing internationally.
Ready to showcase your product on a global stage? Start by ensuring your brand meets the highest standards—because when you’re prepared, opportunities are limitless.
Stay connected for more exhibitor insights and trade show strategies to help you succeed at the Global Products Expo and beyond.
