The Global Products Expo, set to take place from June 26–28, 2025, at the New Jersey Expo Center, offers brands a golden opportunity to go from product showcase to store shelf. But generating buzz at your booth is only the beginning—what happens after the applause and photo ops can make or break your expansion goals.
If you’re aiming to land your product in major stores, partnering with retailers post-expo is key. In this guide, we’ll walk through how to turn trade show energy into lasting retail partnerships that drive real results.
Why Partnering with Retailers Matters More Than Ever
Expos like the Global Products Expo bring together buyers, distributors, and decision-makers from retail chains big and small. These contacts aren’t just visiting booths for fun—they’re scouting for the next big thing. That could be your brand, if you’re prepared.
Having strong retail partnerships means:
- Consistent revenue flow
- Increased brand visibility
- Access to customer data at scale
- Distribution leverage across regions
But making that leap takes more than free samples—it requires strategy, follow-up, and mutual value.
Step 1: Attracting the Right Retail Partners at the Expo
You can’t pitch everyone. Know your ideal partner retailer and tailor your presentation for them. Whether it’s local health food stores, nationwide supermarkets, or online grocers, your booth setup and messaging should match.
At Your Booth:
- Display shelf-ready packaging: Retailers want to see your product as it would appear in-store.
- Highlight scalability: Showcase your production capacity, shipping capabilities, and any past retail success.
- Use signage wisely: Feature phrases like “Now Seeking Retail Partners” or “Available for Wholesale.”
Make it clear you’re ready to scale.
Step 2: Have a Retail-Focused Pitch
Retailers don’t want a passionate backstory alone—they want confidence in logistics, demand, and margins. When you speak with potential partners, cover:
- Your target audience and traction
- Product pricing structure and wholesale margins
- Shelf-life and supply chain reliability
- Certifications, safety, and compliance
Bonus points if you mention your digital presence, influencer traction, or previous press coverage.
Step 3: Create a Retailer Follow-Up Kit
After the expo, don’t let warm leads cool. Follow up within 48–72 hours with a digital partner kit that includes:
- A compelling product sell sheet
- Wholesale pricing list
- Brand story deck
- Testimonials or press mentions
- Contact info for your sales rep
If you met buyers who showed interest at the Global Products Expo, refer to the exact moment or conversation you had to add a personal touch.
Step 4: Build Relationships, Not Just Transactions
Retail partnerships are long-term. After initial talks:
- Set up intro calls to discuss goals
- Be open to co-branded promotions or test market pilots
- Offer POP (point-of-purchase) materials and social support
- Stay responsive and collaborative with buyer requests
Retailers value vendors who are organized, adaptive, and easy to work with.
Bonus Tip: Leverage Expo Credibility
Mentioning your participation in The Global Products Expo can be a trust signal to potential partners. It shows you’re serious, vetted, and part of a reputable business ecosystem.
You can include badges or highlights like:
“As featured at the 2025 Global Products Expo in New Jersey”
“Top 10 Product of the Day – GPE Showcase Highlights”
These touches add social proof and industry credibility.
From Booth to Basket: Final Thoughts
Getting your product on shelves isn’t about luck—it’s about showing up with the right mindset, materials, and retail strategy. The Global Products Expo is your launchpad, but what happens next is in your hands.
Focus on attracting the right partner retailers, make your pitch retail-ready, and nurture relationships like you would with your customers. With the right steps, your expo buzz can become a long-term retail win.
Stay Connected for More
Want more insights like this? Keep up with our blog for deeper guides on expo marketing, distribution strategy, and brand development. The Global Products Expo, taking place June 26–28, 2025, is just the beginning—let’s build what comes after, together.
