In 2025, consumer expectations are higher than ever. People don’t just want to be sold to—they want to be seen, heard, and involved. That’s why co-creation in marketing…
the expo team
In the crowded and competitive atmosphere of global expos, it’s not the loudest booth that wins attention—it’s the most memorable one. Exhibitors at the Global Products Expo 2025,…
In today’s increasingly hybrid world, physical presence at expos is no longer the only path to global product visibility. Enter the digital trade show display—a scalable, immersive, and often…
Trade shows have evolved from being product-first to people-first. In 2025, attendees are arriving at expos not just to sample new items, but to engage with stories, align with values,…
What Eco-Conscious Living Means for the Future of Trade Shows
The modern lifestyle is no longer siloed. Today’s consumers don’t just shop for food, beauty, tech, or wellness in…
The Startup Spotlight Shining at the Global Products Expo 2025
In today’s saturated marketplace, big brands no longer have a monopoly on innovation. Enter indie brands—scrappy, purpose-driven startups that…
10 Conference Gamification Ideas That Are Changing the Trade Show Game
Trade shows have entered a new era. In a sea of corporate banners and static displays, one strategy…
How Brand Strategists Are Using Multi-Sensory Experience Examples to Win Big at Trade Shows
Picture this: You walk into a booth at a bustling expo. You’re met with the…
A Digital Marketer’s Guide to Social Influence at the Global Products Expo 2025
In the age of TikTok, your booth design matters—but your booth buzz matters more.…